Thursday, 2 September 2010

Organic is the new cultured

The food we eat has always reflected on how we relate to the nature.

In the ancient times, we were fearful of the nature. Therefore, we tried to create products to show our domination against nature. Ancient Romans defined food, not between proteins and carbohydrates or meat and vegetables, but between wild and cultivated. Farming animals was perceived to be far more civilised than hunting wild animals. Wine and bread were symbols of cultured living because they were created by man. We felt that the more artificial and elaborate our food was, the better – a sign of cultured living.

Today, we fear our technological advancements over nature. We fear that our rate of progress will displace nature. We are realising that products that are created and enhanced by man are taking us dangerously away from natural living. Hence, we are resorting back to natural products and foods, as we realise that the less artificial the food is, the better – a new sign of cultured living.

The rich and poor were never eating the same thing. While the rich are associated with civilised, the poor are uncivilised. The rich had the privilege of white bread and the poor had to suffice with brown bread. Tides have changed today. Positives of our progress have reduced the gap between civilised and uncivilised. We are thinking and acting on a more common ground.

Organic and natural have been largely for the rich - influenced by higher prices. Recently, there has been a mainstream shift in preferences for natural and organic products - both health and nature reasons. An organic report confirmed that two out of three consumers have bought an organic product in the past twelve months - a promising hint to suggest that sooner or later, we will be seeing the entire grocery market shifting towards chemical-free products.

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